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"I'm often asked, 'What possessed you to create your own tennis racquet? Aren't there enough in the world already?' And my response, always, is that it's about not accepting the conventional, but challenging and exceeding the established norm. It's about not settling when I know we can do better."
-FURI Sport Co-founder & CEO Erick Mathelier

FURI Sport was founded as an alternative to the status quo. From our New York City headquarters, we’re disrupting high-performance equipment, accessories, and apparel design—injecting them with the cues and codes of urban culture. We’re taking on tennis first, smashing old school style with our first family of technically-enhanced racquets.

We do not take this task lightly. We are up to the challenge. But we’d sure love some company; building a robust community around the brand is important to us.

Our long term mission is to help you become the best version of yourself. Whether you’re a competitive athlete or a recreational player who just wants to live an active lifestyle, our equipment, accessories, and apparel will help you cause (DIS)ORDER ON THE COURT!

We want you to have the confidence that our products will help take your game to the next level. Join us on this journey! Pro-level products, for all players, direct-to-consumer.

Dream Big. Let It Fly.