In a newsletter titled: “Tennis Is Bouncing Back,” Courier Weekly, a magazine that tells stories about modern business, explored the huge upswing in tennis participation in the US … and the new wave of streetwear and equipment brands tapping into the sport's increasingly inclusive culture. 

Highlighting FURI Sport, it said: “Across the brand's T-shirts, hoodies, bags, and rackets, black is the defining color; also noticeable is the high level of tech … ‘There's been a changing of the guard, and it's been a long time coming,’ Erick [Mathelier, co-founder] adds. ‘Now tennis has a uniform that it's never had before.’”

READ THE FULL ARTICLE HERE: https://mailchi.mp/couriermedia.co/how-this-global-game-is-serving-a-win?