SPREZZA: Athletic Gear is the New Streetwear
Sprezza, the newsletter that explores independent menswear, style, and the business of retail, believes tennis is the biggest player in streetwear right now, and gave a shout out to its favorite “coolboy brands” like FURI Sport.
“Erick Mathelier — a black founder — is rewriting the narrative around accessibility with tennis,” it said. “The New York Times did a great piece on them a while back about their ambitions in this space.
“Their all-black rackets are low-key fire, too!”
READ THE FULL ARTICLE HERE: https://www.sprezza.xyz/p/athletic-gear-is-the-new-streetwear