Sprezza, the newsletter that explores independent menswear, style, and the business of retail, believes tennis is the biggest player in streetwear right now, and gave a shout out to its favorite “coolboy brands” like FURI Sport.

“Erick Mathelier — a black founder — is rewriting the narrative around accessibility with tennis,” it said. “The New York Times did a great piece on them a while back about their ambitions in this space.

“Their all-black rackets are low-key fire, too!”

READ THE FULL ARTICLE HERE: https://www.sprezza.xyz/p/athletic-gear-is-the-new-streetwear