In a fashion feature that mentioned Lady Gaga playing in a Nike matching set, and celebrities including Winnie Harlow and Babba Rivera taking up tennis, Elle magazine took a long, hard look at the sport’s links to style.

“Tennis has long been entrenched in elitism, but the sport is evolving, and along with it have come newer fashion offerings aimed at one and all, even those of us who grew up playing on uneven public courts. FURI Sport, a new Black- and woman-owned label, focuses on inclusivity in the sport and bills itself as ‘not your traditional tennis brand,’ with its website warning ‘PURISTS NEED NOT APPLY.’ Cold-shoulder polos and other streetwear-influenced pieces that wouldn't look out of place in a street style image sit alongside its selection of tennis gear.”

READ THE FULL ARTICLE HERE: https://www.elle.com/fashion/a37169079/tennis-trend-summer-2021