In a large feature in its Styles section, the New York Times said FURI Sport was part of a new generation of tennis, changing the game with its inclusive equipment and “join the club” streetwear line.

“The lifestyle portion of FURI Sport draws on [co-founder Michelle] Spiro’s expertise. Luis Santos, a designer who has worked for Christian Lacroix, Kenzo, and Paco Rabanne, created a collection of clothing that is not performance wear — that’s still in development — but speaks to tennis’s broader, off-court culture. T-shirt dresses, shirts with cutout shoulders and wide-leg, tapered khakis and cargo pants can be worn by anyone heading to a post-match drink. Or anyone who wants to be in FURI’s club.”